2019连锁体验店运营流程【蒋金阳主讲】

1. 找店确定店【7天时间】

找到人流量较大的小区或者菜场周边

周围人群结构主要为中老年人

本集团没有其它公司在这周围开店

优先考虑的问题

中老年人的人流量

重点锁定年龄结构40-60岁人群

找店面培训视频

第一集

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http://v.youku.com/v_show/id_XMjYwODg1MjIxNg==.html

第二集

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http://v.youku.com/v_show/id_XMjYwODgzNjMxNg==.html

第三集

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http://v.youku.com/v_show/id_XMjYxNjI1MjgzNg==.html

第四集

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http://v.youku.com/v_show/id_XMjYxNjI1Mjg0OA==.html

2. 店面装修规划【5天时间】密码：去年

A找到店面之后办理营业执照的细节，经营范围是关键，办理营业执照合法经营

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http://v.youku.com/v_show/id_XMjQ5MTg3MjE5Mg==.html?spm=a2hzp.8253869.0.0

B.店面的装修，布局以及后期运营中的考虑细节，思维拓展店面分为等待区和体验区

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http://v.youku.com/v_show/id_XMjQ5MTg3MjM2OA==.html?spm=a2hzp.8253869.0.0

按照整齐清晰原则进行装修

C.开业前的宣传以及准备工作细节思考与拓展

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D.开业当天应该干什么，之后的十天，二十天干什么？

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预防讲排病反应

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http://www.120cctv.cn/1157.html

十大不明潜在症状

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http://www.120cctv.cn/1159.html

E.提升服务意识_长沙团队各店必学的服务营销

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http://www.120cctv.cn/694.html

3. 开业准备【3天时间】

礼品准备

选择免费的赠品最好与健康养生相关，这样可以大大提高关联性，来的顾客也更加精准，有质量

足浴粉

膏药

茶叶

抹布

锅刷

袜子

牙刷

鞋油

鸡蛋

挂面

养生杂志

偏方书

自编手册

充分宣传

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http://www.120cctv.cn/1143.html

店周围三公里范围内投放宣传单

4. 讲课基本功

初客九步

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理解的六个年级

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http://v.youku.com/v_show/id_XMzYxMzExOTEzMg==.html

经典示范

经典示范1

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http://v.youku.com/v_show/id_XNDAzMjU2MDQzMg==.html

经典示范2

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http://v.youku.com/v_show/id_XNDAzMjU2MDU3Mg==.html

经典示范3

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http://v.youku.com/v_show/id_XNDAzMjU2MDU1Mg==.html

经典示范4

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http://v.youku.com/v_show/id_XNDAzMjU4Nzk4MA==.html

5. 试营业【30天时间】

前十天主要宣传提升店里人数目标达到八十人，稳定在50人

用五天讲解自己，让顾客记住我们

A1,开业店外的工作安排，组织顾客排队等待

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http://v.youku.com/v_show/id_XMjUyMTg3MTg2OA==.html?spm=a2hzp.8253869.0.0

A2，开业当天店内讲什么？如何自我介绍...

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http://v.youku.com/v_show/id_XMjUyMTgzNzQxNg==.html?spm=a2hzp.8253869.0.0

A3，如何留住店里的顾客，要求顾客天天进店？

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参考：如何留住顾客？

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http://www.120cctv.cn/1149.html

A4.如何成功推销自己，多角度全方位介绍...

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http://v.youku.com/v_show/id_XMjUyMTc2ODY5Ng==.html?spm=a2hzp.8253869.0.0

A5.让顾客彻底了解你，记住你这是解决信...

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A6.同时培养五到十名关系非常好的顾客能... 这些视频尽快看看，很快要加上密码了

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http://v.youku.com/v_show/id_XMjUyMTcxMTQ0MA==.html?spm=a2hzp.8253869.0.0

通过沟通技巧了解顾客，收集资料、数据分析，蒋金阳主讲

第1集

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http://v.youku.com/v_show/id_XMjUzMzcwNzE5Ng==.html?spm=a2hzp.8253869.0.0

第2集

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http://v.youku.com/v_show/id_XMjUzMzcwNjk1Mg==.html?spm=a2hzp.8253869.0.0

第3集

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http://v.youku.com/v_show/id_XMjUzMzcwNjkxNg==.html?spm=a2hzp.8253869.0.0

店面操作中的应对细节？如何捕捉话题和引申话题？蒋金阳主讲

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http://www.120cctv.cn/550.html

销售的基础是什么？销售基础之上的两大核心重点是什么？蒋金阳主讲

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http://www.120cctv.cn/552.html

用五天时间讲解企业，讲公司实力

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http://www.120cctv.cn/1151.html

讲我们企业对顾客，宣传大使的政策

B1.如何讲企业，讲企业要讲清楚哪些方面？解决...

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B2.讲企业与顾客之间的关系证明企业的承诺

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用七天时间讲一个主打产品

康复仪

原理1

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原理2

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实验

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实验

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托玛琳

11 孟琪托玛琳

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净水器

李少锋健康水六大标准

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3 于总谈-水机

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4 董总-水机实验

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http://www.120cctv.cn/1165.html

水矿物质导电实验

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http://www.120cctv.cn/1167.html

制氧机

空气净化器

光波仪

6. 活动促销【3天时间】

提前三天邀约顾客

第一天感情邀约

第二天利益邀约

第三天确定人数，巩固邀约……

活动的策划，组织安排布置

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http://www.120cctv.cn/1141.html

活动现场全程回放，精彩参考

张世梅15年7月绵阳密码：先参考一下这些视频

http://v.youku.com/v_show/id_XMjYzNDc0MDkzMg==.html

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http://v.youku.com/v_show/id_XMjYzNDc0MDkzMg==.html

http://v.youku.com/v_show/id_XMjYzNDc0MTQ2OA==.html

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http://v.youku.com/v_show/id_XMjYzNDc0MTQ2OA==.html

http://v.youku.com/v_show/id_XMjYzNDc0MDk0MA==.html

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http://v.youku.com/v_show/id_XMjYzNDc0MDk0MA==.html

http://v.youku.com/v_show/id_XMjYzNzQ3MjY0NA==.html

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http://v.youku.com/v_show/id_XMjYzNzQ3MjY0NA==.html

常青源16年5月沈阳

http://v.youku.com/v_show/id_XMjYzNzU2NDUwNA==.html

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http://v.youku.com/v_show/id_XMjYzNzU2NDUwNA==.html

http://v.youku.com/v_show/id_XMjYzNzYxODExMg==.html

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http://v.youku.com/v_show/id_XMjYzNzYxODExMg==.html

http://v.youku.com/v_show/id_XMjYzNzY1OTIyMA==.html

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http://v.youku.com/v_show/id_XMjYzNzY1OTIyMA==.html

http://v.youku.com/v_show/id_XMjYzNzc5MjYyOA==.html

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http://v.youku.com/v_show/id_XMjYzNzg0MDAzNg==.html

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http://v.youku.com/v_show/id_XMjYzNzg0MDAzNg==.html

http://v.youku.com/v_show/id_XMjYzNzg2NzM4NA==.html

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活动当天，上午讲师促销，下午成交，收款请顾客分享

活动后安排

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http://www.120cctv.cn/1145.html

后面两天炒作产品，做实验、煽货，请效果明显的顾客上台分享，引导更多顾客购买……

7. 收款送货【5天时间】

每天安装两台水机

康复仪及床垫配送，同时做到家访与照片收集

对于重点顾客做好采访，视频录制，积累素材，丰富真实案例

8. 售后跟踪再成交，客户维护

短期

长期

组织顾客旅游：案例

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http://www.120cctv.cn/1135.html

提升社会影响力，特美特举办大型节目《御医驾到》

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http://www.120cctv.cn/1139.html

客户管理委员会成立

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http://www.120cctv.cn/1137.html

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